Thursday, December 27, 2012

Wine and chocolate in China

All Chinese people know that you should associate wine and chocolate.
It is another Chinese clichés. And clichés are the key to sell some product well as long as you have a fair price and a suitable product.

I found this incredible product in the supermarket...

I tried and... it is difficult to discribe this taste! some mixture between a Chinese grape juice or poor quality wine? and some chocolate.


  1. Hello Georges,
    I think this can of association can work in China, Chinese associate chocolate and wine as imported food, so yes... it can works !

    1. Hello Olivier,

      Yes you are right.
      And in many Chinese consumers mind chocolates goes together with wine. So it is a good idea for a product.