Sunday, February 17, 2013

Roti princess business model

I told you about this kind of concept "small is beautiful". You have different success concept example. 
Roti princess is one.

It is a chain from Taiwan. They arrived in Changsha less than one year ago. You have now at least 10 to 12 franchises shops.

Great product for Chinese consumers
Their waffle are delicious. The taste is similar to a Belgium Liege waffle: crunchy on the outside, soft on the inside. I think that they copied this recipe. It is a perfect match for Chinese people taste...
You have different flavors such as coffee, tea, chocolate...



Good image
They say their product is bread and therefore use the western bread image in order to sell their product.

Few costs
This concept works with many small structure, selling take away and with a few table. You can also order coffee and tea.
You have no more than one ore two employees, a small superficy and a small rent.

The "bread" are delivered frozen and produced in a factory.





The only lack of the concept according to me, their offer is too limited for summer heat. They should add a summer dessert to take away.

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