In China I always believe that advocate suits well Chinese consumers tastes: fat, consistent, melting (somehow similar to eggplant). Still you need to "educate", show the consumers how to eat advocate, in salad with vinager, specific oil (why not nuts oil), a sauce, in soup...
Of course these projects require consequent investissements. The risk is inherent to all project.
In 2007, the Métro supermarket in Changsha started to sell imported advocate.
Today, I was surprised to see advocate for sale at a fruits and vegetable shop in Xin Kai Pu district! And this is located in the suburb far from the city center!
I was right with: advocate suits Chinese consumers well!