Saturday, March 9, 2013

Magazines in China reveal drastic change of Chinese consumers habits

On the Chinese fast train, I took pictures of magazines available for passengers. I think that they show a change in mentalities.


http://www.monalbum.fr/GroteFoto-XDW36CGV.jpg
An article about a new city.

http://www.monalbum.fr/GroteFoto-WBIV6XMZ.jpg
We see officials and real estate ceos.

http://www.monalbum.fr/GroteFoto-6JOWRH8H.jpg
An article about china. Chinese people interest themselves to culture and art. This is very new.

http://www.monalbum.fr/GroteFoto-XTY6AMWX.jpg
An article about caramel sweets, an ancestral art.

http://www.monalbum.fr/GroteFoto-QA6IJ7QY.jpg
An article about Xingjiang

http://www.monalbum.fr/GroteFoto-TMDHHMB3.jpg
Several articles about consumers products: cars, clothes, design...

http://www.monalbum.fr/GroteFoto-7RHDBC4A.jpg

In fact Chinese magazines include a consumer aspect with clothes, jewels, cars...for sale and a cultural, travel aspect.
Consumption society is linked to art and culture. Consumption changes toward a clever consumption: guided not only by fashion but also by taste, art, culture.

The magazine cover: the Chinese average reader?
http://www.monalbum.fr/GroteFoto-C78GYGS6.jpg

My neighbors  "Chinese golden youth" I-Pad, computer games, QQ messenger. They buy online, get dress like Korean, Japanese.

http://www.monalbum.fr/GroteFoto-INDB6V6W.jpg

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