Friday, April 19, 2013

In China red means yes... Chinese color code

In term of culture sometimes China stands alone as opposed to the rest of the world.

A very important cultural aspect is colors perception and meanings in China as opposed to the rest of the world.

I want to show you an example:

This is Youku, a Chinese equivalent to Youtube.

Same as for youtube you can grade this video.
  • If you like the video you press on the RED thumb
  • If you don't like the video you press on the BLUE thumb

The use of the red and the blue colors digress all the codes!
As we learn stronger darker colors have a negative meaning, while lighter colors have a positive meaning. For instance a red light means stop. A green light mean go. Green means hope. Red is blood.

Blue, green are positive colors, while black, red are negative colors.
This is the same for all human being subconscious: some colors are stronger other are weaker. Could Chinese people be different? or is this simply the consequence of some education.

So why does youku, the Chinese youtube uses red for yes and blue for no?
Chinese people have a different perception of colors. And it can change a lot all human activities: in understandings, taste, clothing, housing, businesses, packaging, shop windows...

I believe that in China the western color codes is slowing taking over the older colors meanings. But this is a slow process.