In China many new organic food shops open.
Still most of these shops sell only a few "organic food" products.
Some products are sold according to the fear, phobias of Chinese people due to food scandals: milk, baby milk, vitamins...
Other products sold are imported products for wealthy customers: alcohol (wine, beer), biscuits, drinks...
Foreign imported milk, it often comes from New Zealand
Milk and milk powder
Another newly opened (as you can see from the plants in front of the shop) organic products/ food shop
You can see milk, biscuits and imported products
Here they sell some vitamins
The marketing wants to convey a young, healthy image.
Here it shows a young pregnant woman.
Pregnancy is an issue in China. Wealthy pregnant woman are willing to spend a lot for their health.
Thereafter they will spend for their babies and young children (milk, biscuits, sweets...).
Also their husband will spend to buy some expensive imported products such as alcohol.