Thursday, May 2, 2013

Tuan gou: book a restaurant online and pay less

In china most young Chinese people who go to restaurant buy online!

This concept in called Tuan gou "团购网"


Tuan gou concept
This is a very important change in the way people consume.
Chinese people always look for a good deal, for some reduced price, for some special offer, some present: they want something for their money!

Therefore most Chinese people don't simply go to restaurant.
They would rather book a restaurant special offer set online.



Several website have tuan gou offer.
These websites compete with each other.
http://t.58.com/cs/
http://changsha.lashou.com/
http://www.0731tg.com/

Also you have many different tuan gou website for different Chinese cities...
However in time there will certainly be only a few main website left



Sometimes Tuan Gou might not be such a good deal: restaurants find strategies to offer more reductions on tuan gou:
  • They artificially increase their price in order to offer more discount -80%! -90%!!! They know that the Chinese customers will look at the percentage of reduction.
  • They find ways to make you pay extra: for drinks, food
  • They design a very basic and cheap tuan gou offer
  • The tuan gou offer doesn't include any special dish
  • The tuan gou offer is not enough and you will still be hungry
  • The tuan gou offer only works on some days and time when the restaurant knows it will have free seats: lunch time, week days...
  • Restaurants will attract customers with tuan gou and lose some money in order to make themselves known
  • Some restaurant use tuan gou to show their new food offer


As you understand you should be careful when choosing a tuan gou: some can be great deals, others are clever tricks to attract customers...

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