Once I told you how Lacoste encounters many difficulties in China.
Even though the brand is known as the authentic brand by westerners and some Chinese in coastal cities in Hong Kong..., in mainly China very few know that it is the authentic.
Mainland Chinese customers would rather buy Crocodile or some other "fake Lacoste". And Lacoste is doing very little to improve its product quality or spend on communication events.
Now in mainland China I see more and more Chinese customers like to wear this "Lacoste copy".
Sometimes the bigger the brand, the better to show off!