Once I told you about Yakult incredible success in China. It was one year ago.
Now the situation became crazy. Several Yakult copies launched their products.
They copy precisely Yakult packaging.
Even I was even cheated once in China: I thought this was actually Yakult.
In fact it was some disgusting strawberry drink.
In order to counter these fake products, Yakult advertises more and more.
You see Yakult ads on buses.
Another good counter attack would be for Yakult to launch its own low cost product!