This important rule is valid for most businesses: restaurants, cafés, shops, schools, hotels, offices, appartements to let...
The design should convey a prestige or else funny environment.
- By prestige, Chinese customers want something unique, romantic, something big, a famous brand...
- By funny, Chinese customers want something different, weird, surprising, exotic, something foreigner...
In the new Wanda Plaza in Changsha there are many restaurants.
Chinese customers choose a restaurant according to some environment and some food.
Chinese customers want to follow some dream, some cliché: the romantic french, the cowboy bar, the London pub...
Baskin Robbins pink "kitch" decoration.
A western style restaurant
A sea food restaurant
A sushi restaurant
This is a very strange decoration with some highway in front of the shop...
Some Chinese people love cars too much!
A fish restaurant
Fish head and tail are the best part according to Chinese people.
Here, fish and not beef meat is above all other food.
Korean coffee place.