Friday, November 15, 2013

Using famous brands names imitations; commercial strategy in China...

So as to attract customers and build a positive image while staying on the legal side, some Chinese businesses imitate some famous brands names.

I took the following pictures in a newly built commercial center, Wanda Plaza (note that the CEO of Wanda group is the wealthiest man in China).
The shops are still empty and to let. The names, imitating famous brands, are used to attract businesses and to develop a prestigious image. Thus potential customers might believe that there will actually be many famous brands shops in this shopping center!

Starbuck Coffee.


Pierre Cardin.




Calvin Klein.



No comments:

Post a Comment