Sunday, September 14, 2014

Sending mooncake at the Chinese post office

Last week it was the moon festival.
It is one of the main Chinese festival.

At the Chinese post office, you can send mooncakes.
You have prices for all budget.


Festival to build your network, your "guanxi".I think that is interesting to tell you about this. In China it is important to build up and maintain your guanxi with family, friends, employees, colleague... 
It is important to offer present, to invite. And to do so you should use festival, special occasion: birthday, wedding, new year festival, lunar festival...


Opportunity to sell
These festival are a good opportunity to sell, as Chinese people spend a lot.
Each one of these traditionnal festival has symbols: mooncake, rice ball...
However these products innovate. They transform. More and more Chinese people offer something else, buy something else.
Therefore companies have the opportunity to fill in these product category or they can associate these traditionnal products to some other products, lead advertising campain...
There is still a lot to be done. All you need to do is check how things work abroad.
Why not: gift set?

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